Pitt, Leyland F. <br/><br/>
The marketing decision maker from MKIS to MDSS /  [textbook] 
by Leyland F. Pitt and Derek Bromfield ; in association with the Institute of Marketing Management. 
 - Second edition / 
 - Kenwyn :  Juta,  1994 
 - xiv, 209 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0702130427 9780702125997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.
<br/><br/><label>LC Class. No.: </label>HF5415.125  / PIT