TY  - BOOK
AU  - Randall,Geoffrey
TI  - Principles of marketing
T2  - Principles of management series
SN  - 0415072662
AV  - HF5415 RAN
PY  - 1993///
CY  - London, New York
PB  - Routledge
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -