Randall, Geoffrey  1938- <br/><br/>
Principles of marketing /  [textbook] 
by Geoffrey Randall 
 - Second edition / 
 - vii, 310 pages :  illustrations ;  24 cm 
 - Principles of management series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0415072662 9781861526687 1861526687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / RAN