Chaston, Ian. <br/><br/>
Knowledge-based marketing :  the 21st century competitive edge /  [textbook] 
by Ian Chaston 
 - London ;  Thousand Oaks, Calif. :  Sage Publications,  2004. 
 - xi, 274 pages :  illustrations ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788178293967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management<br/>Knowledge management
<br/><br/><label>LC Class. No.: </label>HF5415  / CHA