TY  - BOOK
AU  - Cant,M.C.
AU  - Machado,Ricardo
TI  - Marketing success stories: South African case studies 
SN  - 9780195994896
AV  - HF5415.12.S75 MAR
PY  - 2010///
CY  - Cape Town
PB  - Oxford University Press
KW  - Marketing
KW  - South Africa
KW  - Case studies
N1  - Includes bibliographical references
ER  -