TY  - BOOK
AU  - Egan,John
TI  - Marketing communications
SN  - 9781446259023
AV  - HF5415.123 EGA
PY  - 2015///
CY  - London
PB  - Sage Publications Ltd
KW  - Communication in marketing
KW  - Marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -