Egan, John,  1952- <br/><br/>
Marketing communications /  [textbook] 
John Egan 
 - Second edition / 
 - ix, 420 pages ;  illustrations (some color) ;  27 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781446259023 1446259021 9781446259030 144625903X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415.123  / EGA