Kotler, Philip <br/><br/>
Principles of marketing /  [textbook] 
by Philip Kotler and Gary Armstrong 
 - Fifteenth edition / 
 - Upper Saddle, N.J. :  Pearson,  2014. 
 - xxii, 695 pages :  coloured. illustrations;  30 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / KOT