TY  - SER
AU  - Jefkins,Frank.
TI  - A First Course in Marketing: Foundation Instruction Right Start Textbooks 
SN  - 9781870941280
AV  - HF5415 JEF
PY  - 1989///
CY  - London
PB  - DP Publications limited
KW  - Marketing
N1  - Includes index
ER  -