Jefkins,Frank. <br/><br/>
A First Course in Marketing :  Foundation Instruction Right Start Textbooks /  [textbook] 
by Frank Jefkins 
 - London :  DP Publications limited ,  1989. 
 - v,186 pages ; 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781870941280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / JEF