Kotler, Philip <br/><br/>
Principles of marketing /  [textbook] 
Philip Kotler andGary Armstrong 
 - Fifth edition / 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1991. 
 - xxiii, 711 pages :  coloured illustrations;  29 cm. 
 - The Prentice Hall series in marketing ; .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0137216890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / KOT