Kotler, Philip <br/><br/>
Principles of marketing /  [textbook] 
Philip Kotler, Gary Armstrong 
 - Tenth edition / 
 - Upper Saddle River, NJ :  Pearson Education  2004. 
 - xv. 661pages :  illustrations. ;  29 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8129702010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / KOT HF5415  / KOT