TY  - BOOK
AU  - Kashani,Kamran
AU  - Turpin,Dominique
TI  - Marketing management: an international perspective 
T2  - International Marketing Series
SN  - 0333750071
AV  - HF5415.13 MAR
PY  - 1999///
CY  - Houndmills, Basingstoke [England]
PB  - Macmillan Business
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -