Marketing management :  an international perspective / 
edited by Kamran Kashani and Dominique Turpin 
 - Houndmills, Basingstoke [England] :  Macmillan Business,  1999 
 - xvii, 487 pages :  illustrations ;  25 cm. 
 - International Marketing Series .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0333750071 033375008X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / MAR