TY  - BOOK
AU  - Crawford,C.Merle
TI  - New products management
T2  - Irwin series in marketing
SN  - 0256187789
AV  - HF5415.152  CRA
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - New products
KW  - Management
N1  - Includes bibliographical references (p. 453-455) and index
ER  -