Crawford, C. Merle  1924-2012 <br/><br/>
New products management /  [textbook] 
by C. Merle Crawford 
 - Fifth edition / 
 - Chicago :  Irwin,  1997 
 - xxix, 508 pages :  illustrations ;  25 cm 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 453-455) and index 
<br/><br/><label>ISBN: </label>0256187789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management
<br/><br/><label>LC Class. No.: </label>HF5415.152   / CRA