Consumer behaviour :  applications in marketing /  [textbook] 
 Consumer behavior  
by Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele 
 - Third edition / 
 - xii, 350 pages ;  illustrations ; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781473919501 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.32  / CON