TY  - BOOK
AU  - Varshney, R. L.
AU  - Bhattacharyya,B.
TI  - International marketing management: an Indian perspective 
SN  - 9788180540981  :
AV  - HF1009.5 VAR
PY  - 2003///
CY  - New Delhi
PB  - Sultan Chand and Sons
KW  - International marketing
KW  - Management
N1  - Includes Appendices
ER  -