Kumar, V., 1957- International marketing research / [textbook] V. Kumar - Upper Saddle River, N. J. : Prentice Hall, 2000 - xxvi, 448 pages : illustrations ; 24 cm. Includes index. ISBN: 0130453862 9788120321670 Subjects--Topical Terms: Export marketing. LC Class. No.: HF1416 / KUM