Marketing theory :  a student text /  [textbook] 
edited by Michael J. Baker and Michael Saren 
 - Third edition / 
 - xix, 520 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781473904019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Philosophy<br/>Marketing--History<br/>Marketing.<br/>Marketing--Philosophy
<br/><br/><label>LC Class. No.: </label>HF5415  / MAR