TY  - BOOK
AU  - Keegen ,Warren J
AU  - Green,Mark C.
TI  - Global Marketing
SN  - 9781292017389
AV  - HF1416 KEE
PY  - 2015///
CY  - London
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -