Keegen ,Warren J <br/><br/>
Global Marketing /  [textbook] 
by Warren J.Keegan and Mark C.Green. 
 - Eighth edition / 
 - London :  Pearson ,  2015. 
 - 608 pages:  illustrations (color) ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292017389 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>LC Class. No.: </label>HF1416  / KEE