TY  - BOOK
AU  - Kapferer,Jean-Noël
AU  - Kapferer,Jean-Noël
TI  - The new strategic brand management: creating and sustaining brand equity long term 
SN  - 8175542918
AV  - HD69 KAD
PY  - 2004///
CY  - London, London and Sterling, VA
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references (pages [471]-483) and index
ER  -