Kapferer, Jean-Noël <br/><br/>
The new strategic brand management :  creating and sustaining brand equity long term /  [textbook] 
by Jean Noël Kapferer 
 - Asian edition / 
 - xiv, 497 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references (pages [471]-483) and index 
<br/><br/><label>ISBN: </label>8175542918 9788175542914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management
<br/><br/><label>LC Class. No.: </label>HD69  / KAD