TY  - BOOK
AU  - Kurtz,David L
AU  - Clow,Kenneth E
TI  - Services marketing
SN  - 0471180343
AV  - HD9980.5 KUR
CY  - New York, NY
PB  - J. Wiley & Sons
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -