Kurtz, David L <br/><br/>
Services marketing /  [textbook] 
by David L. Kurtz and Kenneth E. Clow 
 - xxii, 570 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471180343 9814126225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980.5  / KUR