TY  - BOOK
AU  - McGrath,Rita Gunther
TI  - The end of competitive advantage: how to keep your strategy moving as fast as your business 
SN  - 9781422172810 (alk. paper)
AV  - HD30.28 MCG
PY  - 2013///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Strategic planning
KW  - Competition
N1  - Includes bibliographical references and index
ER  -