McGrath, Rita Gunther. <br/><br/>
The end of competitive advantage :  how to keep your strategy moving as fast as your business /  [textbook] 
by Rita Gunther McGrath. 
 - xviii, 204 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781422172810 (alk. paper) 1422172813 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Competition.
<br/><br/><label>LC Class. No.: </label>HD30.28  / MCG