TY  - BOOK
AU  - Lovelock,Christopher H
AU  - Wirtz, Jochen.
TI  - Services marketing: people, technology, strategy
SN  - 9780273756064
AV  - HD9980.5 LOV
PY  - 2011///
CY  - Edinburgh Gate, Harlow
PB  - Prentice Hall
KW  - Services
KW  - Marketing
KW  - Technology
N1  - Includes bibliographical references and index
ER  -