Lovelock, Christopher H <br/><br/>
Services marketing /  people, technology, strategy  [textbook] 
by Christopher H. Lovelock and Jochen Wirtz 
 - Seventh edition / 
 - Edinburgh Gate, Harlow :  Prentice Hall,  2011. 
 - 648 pages :  illustrations, (some color) ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273756064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services--Marketing<br/>Technology--Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / LOV