TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Services marketing: concepts, strategies & cases 
SN  - 9788131503270
AV  - HD9980.5 HOF
CY  - Mason, OH
PB  - Thomson /South-Western
KW  - Service industries
KW  - Marketing
N1  - Rev. ed of: Essentials of services marketing. 2nd ed. c2002; Includes bibliographical references and index
ER  -