Hoffman, K. Douglas <br/><br/>
Services marketing :  concepts, strategies & cases /  [textbook] 
by K. Douglas Hoffman and John E.G. Bateson 
 - Third edition / 
 - xix, 588 pages :  illustrations ;  24 cm 
<br/><br/> Rev. ed of: Essentials of services marketing. 2nd ed. c2002 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131503270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / HOF