TY  - BOOK
AU  - Brown,Stephen
TI  - Brands and branding
SN  - 9781473919525 (pbk)
AV  - HD69 BRO
PY  - 2016///
CY  - Los Angeles, London
PB  - SAGE
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references (pages 247-276) and index
ER  -