TY  - BOOK
AU  -  Keller, Kevin Lane 
TI  - Strategic Brand Management : : building, measuring, and managing brand equity 
SN  - 9788177584875
AV  - HD69 KEL
PY  - 2007///
CY  - Delhi
PB  - Dorling Kindersley
KW  - Brand management
N1  - Includes index
ER  -