Keller, Kevin Lane  <br/><br/>
Strategic Brand Management :   building, measuring, and managing brand equity /  [textbook] 
by Keller, Kevin Lane  
 - Second edition / 
 - Delhi :  Dorling Kindersley ,  2007. 
 - 799pages :  illustration ;  25cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788177584875 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HD69  / KEL