TY  - BOOK
AU  - McGrath,Rita Gunther
AU  - MacMillan,Ian C.
TI  - MarketBusters: 40 strategic moves that drive exceptional business growth 
SN  - 1591391237 (hardcover : alk. paper)
AV  - HD30.28 MCG
PY  - 2005///]
CY  - Boston
PB  - Harvard Business School Press
KW  - Strategic planning
KW  - Handbooks, manuals, etc
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references (p. 237-244) and index
ER  -