Rumelt, Richard P Good strategy, bad strategy : the difference and why it matters / [textbook] by Richard P. Rumelt - London : Profile Books, 2012 - xii, 322 pages : illustrations ; 25 cm Originally published: New York : Crown Business, 2011 Includes bibliographical references and index. ISBN: 9781846684814 (pbk.) Subjects--Topical Terms: Strategic planningStrategyPlanningDecision Making, OrganizationalPlanning Techniques LC Class. No.: HD30.28 / RUM