TY - BOOK AU - Chaffey,Dave AU - Ellis-Chadwick,Fiona TI - Digital marketing: strategy, implementation and practice SN - 9780273746102 AV - HF5415.1265 .I57 2019 U1 - 658.8/72 23 PY - 2012/// CY - Harlow, England, New York PB - Pearson KW - Internet marketing N1 - Includes bibliographical references and index N2 - Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals ER -