TY  - BOOK
AU  - Hollensen,Svend
TI  - Global marketing
SN  - 9781292100111
AV  - HF1416 .H65 2020
PY  - 2020///
CY  - Harlow, England, New York
PB  - Pearson
KW  - Export marketing
KW  - Case studies
N1  - Includes bibliographical references and index
N2  - "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"--
ER  -