Hollensen, Svend <br/><br/>
Global marketing / 
Svend Hollensen. 
 - Seventh edition. 
 - 825 pages cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- 
<br/><br/><label>ISBN: </label>9781292100111 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .H65 2020