TY  - BOOK
AU  - Keegan,Warren J.
AU  - Schlegelmilch,Bodo B.
TI  - Global marketing management: : a European perspective 
SN  - 9780138418267
AV  - HF1416 .K44 2002
U1  - 658.8/48 21
PY  - 2001///
CY  - Harlow
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -