Usunier, Jean-Claude. <br/><br/>
Marketing across cultures / 
Jean-Claude Usunier, Julie Anne Lee. 
 - Fifth edition 
 - Harlow, Essex, England :  Pearson Education,  2009. 
 - xvi, 479 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273713913 (pbk.) 9780273713913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Social aspects.<br/>International business enterprises--Social aspects.<br/>Intercultural communication.
<br/><br/><label>LC Class. No.: </label>HF1416  / .U85 2009