TY - BOOK AU - Wild,John J AU - Wild,Kenneth L TI - International business: the challenges of globalization SN - 9780273752578 AV - HD62.4 .W586 2012 PY - 2012/// CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall KW - International business enterprises KW - Management KW - International trade N1 - Includes bibliographical references and indexes; Global business environment. Globalization -- National business environments. Cross-cultural business ; Politics, law, and business ethics ; Economics and emerging markets -- International trade and investment. International trade ; Business-government trade relations ; Foreign direct investment ; Regional economic integration -- The international financial system. International financial markets ; International monetary system -- International business management. International strategy and organization ; Analyzing international opportunities ; Selecting and managing entry modes ; Developing and marketing products ; Managing international operations ; Hiring and managing employees N2 - From the publisher: International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers ER -