TY  - BOOK
AU  - Wild,John J
AU  - Wild,Kenneth L
TI  - International business: the challenges of globalization 
SN  - 9780273752578
AV  - HD62.4 .W586 2012
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - International business enterprises
KW  - Management
KW  - International trade
N1  - Includes bibliographical references and indexes; Global business environment. Globalization -- National business environments. Cross-cultural business ; Politics, law, and business ethics ; Economics and emerging markets -- International trade and investment. International trade ; Business-government trade relations ; Foreign direct investment ; Regional economic integration -- The international financial system. International financial markets ; International monetary system -- International business management. International strategy and organization ; Analyzing international opportunities ; Selecting and managing entry modes ; Developing and marketing products ; Managing international operations ; Hiring and managing employees
N2  - From the publisher: International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers
ER  -