TY  - BOOK
AU  - Cavusgil,S.Tamer
AU  - Ghauri,Pervez N.
AU  - Liu,Leigh Anne
TI  - Doing business in emerging markets
SN  - 9781526494559
AV  - HD62.4 .C3885 2013
PY  - 2021///
CY  - Los Angeles, London
PB  - SAGE
KW  - International business enterprises
KW  - Export marketing
KW  - Negotiation in business
N1  - Includes bibliographical references (p. [353]-387) and index; An overview of emerging markets -- Political, legal and cultural framework in emerging markets -- Economic environment in emerging markets -- Opportunities and trends in emerging markets -- Companies from emerging markets -- Analysis of selected emerging markets -- Entry modes and strategies -- The negotiation process and strategies in international business -- Negotiations and building relationships in emerging markets -- Assessing risks and opportunities in emerging markets
ER  -