TY  - BOOK
AU  - Malhotra,Naresh K
TI  - Marketing research: an applied orientation 
SN  - 9780273695301
AV  - HF5415.2 .M29 1996
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and indexes
ER  -