Malhotra, Naresh K <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra 
 - Second edition 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1996 
 - xxxiii, 890 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780273695301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 1996