TY  - BOOK
AU  - Batey,Mark
TI  - Brand meaning: meaning, myth and mystique in today's brands 
SN  - 9781138839410
AV  - HF5415.1255 .B39 2016
PY  - 2016///
CY  - New York, NY
PB  - Routledge
KW  - Branding (Marketing)
KW  - Product management
N1  - Includes bibliographical references and indexes; About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story
ER  -