TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management
SN  - 9781260092370
AV  - HD30.28 .R6646 2019a
PY  - 2019///]
CY  - New York, New York
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - Management
N1  - Includes bibliographical references and indexes; PART ONE: ANALYSIS -- CHAPTER 1: What Is Strategy? -- CHAPTER 2: Strategic Leadership: Managing the Strategy Process -- CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups -- CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies -- CHAPTER 5: Competitive Advantage, Firm Performance, and Business Models -- PART TWO: FORMULATION -- CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans -- CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms -- CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification -- CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions -- CHAPTER 10: Global Strategy: Competing Around the World -- PART THREE: IMPLEMENTATION -- CHAPTER 11: Organizational Design: Structure, Culture, and Control -- CHAPTER 12: Corporate Governance and Business Ethics -- PART FOUR: MINICASES -- HOW TO CONDUCT A CASE ANALYSIS --  PART FIVE: FULL-LENGTH CASES -- Company Index -- Name Index -- Subject Index
ER  -