TY  - BOOK
AU  - Rafinejad,Dariush
TI  - Innovation, product development and commercialization: case studies and key practices for market leadership 
SN  - 9781932159707 (hardcover : alk. paper)
AV  - HF5415.15 RAF
PY  - 2007///
CY  - Ft. Lauderdale, FL
PB  - J. Ross Pub.
KW  - Product management
KW  - New products
KW  - Marketing
N1  - Includes bibliographical references and index; High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index
UR  - http://www.loc.gov/catdir/toc/ecip0711/2007006360.html
ER  -