Rafinejad, Dariush,  1943- <br/><br/>
Innovation, product development and commercialization :  case studies and key practices for market leadership / 
Dariush Rafinejad. 
 - Ft. Lauderdale, FL :  J. Ross Pub.,  c2007. 
 - xxvii, 403 pages :  illustrations  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index. 
<br/><br/><label>ISBN: </label>9781932159707 (hardcover : alk. paper) 1932159703 (hardcover : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / RAF